Tag: Price

2.2
Chapter 2: How to develop a customer service manifesto

The Three Elements Of A Customer Service Manifesto For E-Commerce

If you already have a short brand statement, great. Struggling to determine what a brand statement is?

It’s the one big statement about your brand that you believe makes you stand out from all the others! Try filling in the blanks in this statement: “Here at ……………………. we believe that ……………………. and that’s why we do what we do.”

Read more
5.2
Chapter 5: The conversation roadmap

Relational Shoppers: The BFF Of Any E-Commerce Store!

Relational Shoppers

“Transactional shoppers are your bargain hunters. They come and go. But as a cool store with a great brand, Relational Shoppers are your BFF!”

– ROBIN

Current mainstream wisdom tells us all shop owners should strive to offer unbelievably awesome support to every single customer, all of the time, and constantly exceed their expectations — so attaining service nirvana.

In reality, while exceeding customer expectations may (depending what any single customer values most) delight some, it will actually result in ever-spiraling costs and definitely not make your business any more profitable.

There are three reasons for that.

Read more