Tag: Pre-sales

3.2
Chapter 3: Refreshing your customer service strategy

Removing Obstacles To Customer Effort Really Gets Results

Removing Obstacles

Removing customer obstacles means reducing the amount of effort a customer has to put in throughout their full online shopping experience. This will improve conversion rates and build loyalty.

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5.2
Chapter 5: The conversation roadmap

Relational Shoppers: The BFF Of Any E-Commerce Store!

Relational Shoppers

“Transactional shoppers are your bargain hunters. They come and go. But as a cool store with a great brand, Relational Shoppers are your BFF!”

– ROBIN

Current mainstream wisdom tells us all shop owners should strive to offer unbelievably awesome support to every single customer, all of the time, and constantly exceed their expectations — so attaining service nirvana.

In reality, while exceeding customer expectations may (depending what any single customer values most) delight some, it will actually result in ever-spiraling costs and definitely not make your business any more profitable.

There are three reasons for that.

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