Don’t Let Consumers Check Out at Checkout
When we talked about your customer service strategy, we asked what role customer service plays in your online store — does it help retain, or even build more, loyal customers? Or are you losing customers along the way? Do you have “leaks” in your current service model?
And so (it had to come sooner or later!) it’s time now to address what, for almost every web store owner, is the single biggest leak in their “customer service bucket” — their shopping cart.Read more