Create A Manifesto To Set Customer Expectations

Regardless of how today’s online shopper arrives at your web store — whether by advertisement, referral, or word of mouth — they take a moment to size you up. They’re wondering, “Who are these people? Can I trust them? Should I buy from them?”

In making their determination, one of the first places potential customers check out is your About Us page. No doubt, you have your text in place — probably a short story about your beginnings, people, products, brand, and/or philosophy. And that’s a good start.