Tag: Brand

Chapter 2: How to develop a customer service manifesto

Create A Manifesto To Set Customer Expectations

Regardless of how today’s online shopper arrives at your web store — whether by advertisement, referral, or word of mouth — they take a moment to size you up. They’re wondering, “Who are these people? Can I trust them? Should I buy from them?”

In making their determination, one of the first places potential customers check out is your About Us page. No doubt, you have your text in place — probably a short story about your beginnings, people, products, brand, and/or philosophy. And that’s a good start.

Read more
Chapter 5: The conversation roadmap

The 10 Steps of Human Conversation

The Human Conversation

There are lots of good resources on live chat etiquette. However, The Human Conversation offers a ten-step approach to help step up the soft skills of your support team.

By following our guide to The Human Conversation you will be able to reap maximum customer satisfaction and loyalty benefits from your service conversations — in the most cost-effective way possible.

Read more