Putting Your Manifesto Together (Template)
By now you should have (at least!) three big statements that are the basis of your manifesto. Those statements should explain:
The core of your brand — what you stand for.
Your value proposition — why customers should buy from you rather than someone else.
Your service ambition — what customers can expect when they do business with you.
Once you put them together, it’s about getting them out cleanly. Be sure to keep your tone and style simple.
Making it short may take some time and a few rewrites, but when you get it right, people will remember it — and know exactly what to expect from your company. And a manifesto people remember is the very best one you can have.